{"id":572,"date":"2015-08-27T02:02:00","date_gmt":"2015-08-27T02:02:00","guid":{"rendered":"http:\/\/onlineprinting.com.au\/blog\/?p=572"},"modified":"2015-08-27T02:05:57","modified_gmt":"2015-08-27T02:05:57","slug":"tips-for-marketing-your-business-using-flyers","status":"publish","type":"post","link":"https:\/\/onlineprinting.com.au\/blog\/tips-for-marketing-your-business-using-flyers\/","title":{"rendered":"Tips for marketing your business using flyers"},"content":{"rendered":"<p>Flyers are everywhere. Having different sizes, shapes, designs, flyers are one of the most common forms of your business marketing strategy. They can help you to increase your brand awareness, promote an event, a special offer or announce a launch and so on.<\/p>\n<p>Flyers are less expensive than other forms of the <a href=\"http:\/\/onlineprinting.com.au\/print-management\">print advertising<\/a>, easy to distribute and, the most important characteristic: they work!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-573\" src=\"http:\/\/onlineprinting.com.au\/blog\/wp-content\/uploads\/booklet-448251_1280-1024x926.jpg\" alt=\"booklet-448251_1280\" width=\"500\" height=\"452\" srcset=\"https:\/\/onlineprinting.com.au\/blog\/wp-content\/uploads\/booklet-448251_1280-1024x926.jpg 1024w, https:\/\/onlineprinting.com.au\/blog\/wp-content\/uploads\/booklet-448251_1280-300x271.jpg 300w, https:\/\/onlineprinting.com.au\/blog\/wp-content\/uploads\/booklet-448251_1280.jpg 1280w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Before talking about the communication campaign using flyers, I would like to highlight one of the most important principle that you must take into consideration while elaborating your marketing strategy:<\/p>\n<p style=\"padding-left: 60px;\"><strong>A<\/strong>ttraction<\/p>\n<p style=\"padding-left: 60px;\"><strong>I<\/strong>nterest<\/p>\n<p style=\"padding-left: 60px;\"><strong>D<\/strong>esire<\/p>\n<p style=\"padding-left: 60px;\"><strong>A<\/strong>ction<\/p>\n<p>It means that you must sell products or services that attract your clients, arouse their interest, stimulate their desire for acquisition and determine them to take the action (buy the products or services offered by your company).<\/p>\n<p>In particular, any <a href=\"http:\/\/onlineprinting.com.au\/category\/flyers\">flyer campaign<\/a> must follow the same steps: attract your client\u2019s attention toward your company\u2019s offer, stimulate their interest about your company, make them desire your products\/services and convince them to take action.<\/p>\n<p>Following there are some basic tips that you should take into account if you intend to use flyers as part of a successful marketing campaign:<\/p>\n<p><strong>Find your target audience <\/strong><\/p>\n<p>In order for your flyers to have the highest impact, leave them in those focus areas where the largest percentage of your potential customer live.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Know your target audienc<\/strong><strong>e<\/strong><\/p>\n<p>Who your target client is in parameters of age, sex, ethnicity, behavior? Where do they live, work, shop, socialize or visit? What factors influence their purchase decision? How do you expect them to look to your flyer? A bi-fold, trifold, roll fold flyer or a leaflet?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Determine how the flyers will be used<\/strong><\/p>\n<p>Do you want to promote a certain offer that is available for a limited period? Do you advertise an event? Do you want to promote a new service or product?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Make sure your flyer design stands out<\/strong><\/p>\n<p>There are more elements, which you should take into consideration about this topic:<\/p>\n<ol>\n<li>Use an attention-catching design, that reflect your brand and strengthen the flyer\u2019s message<\/li>\n<li>Use colors that are eye-catching, but not gaudy<\/li>\n<li>Use appropriate images that support the content. Often, a good, large photo is better than more small pictures<\/li>\n<li>Keep the design clean and simple and make sure there is enough white space so your customers can absorb the message at a glance<\/li>\n<li>Write an engaging copy and make sure it makes the connections between your customer needs and your advertising.<\/li>\n<li>Encourage your potential customers to take an action (visit your website, come to your store, participate to your event, buy your product or service \u2013 especially if you have a certain offer, etc)<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>Choose the best distribution way or mix more distribution channels<\/strong><\/p>\n<p>Depending on your targeted audience characteristics, on your campaign objectives and on your budget, you may use one or mix more of the following distribution channels:<\/p>\n<ol>\n<li>door-to-door distribution<\/li>\n<li>place them inside a packaged order<\/li>\n<li>distribution on street<\/li>\n<li>magazines insert<\/li>\n<li>collaborate with complementary businesses<\/li>\n<li>distribution through shops<\/li>\n<li>distribution through malls, supermarkets, hypermarkets<\/li>\n<li>Flyers dispensers in business centers<\/li>\n<li>Attend fairs &amp; exhibitions<\/li>\n<li>Distribute to influencers<\/li>\n<li>Use the public and private Health Services<\/li>\n<li>Sponsor an event or a concert<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>Integrate flyers in your communication and marketing strategy<\/strong><\/p>\n<p>In order to be effective and get the best results, you should include the flyers campaign into your communication strategy. Not only in terms of design and tone of voice, but also in terms of using them in combination with other advertising techniques, like: outdoor campaigns, indoor campaigns, e-mail campaigns, events and so on.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Be consistent in the distribution of the flyers<\/strong><\/p>\n<p>Keep in mind that your potential customers have different needs, have different criteria for acquisition and react differently to the same communication campaign. Be consistent in your flyer campaigns in order to get the best results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flyers are everywhere. Having different sizes, shapes, designs, flyers are one of the most common forms of your business marketing strategy. They can help you to increase your brand awareness, promote an event, a special offer or announce a launch and so on. Flyers are less expensive than other forms of the print advertising, easy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/posts\/572"}],"collection":[{"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/comments?post=572"}],"version-history":[{"count":3,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/posts\/572\/revisions"}],"predecessor-version":[{"id":576,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/posts\/572\/revisions\/576"}],"wp:attachment":[{"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/media?parent=572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/categories?post=572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/tags?post=572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}