{"id":605,"date":"2015-12-01T00:07:29","date_gmt":"2015-12-01T00:07:29","guid":{"rendered":"http:\/\/onlineprinting.com.au\/blog\/?p=605"},"modified":"2015-11-17T04:21:07","modified_gmt":"2015-11-17T04:21:07","slug":"what-custom-magazines-do-for-your-business","status":"publish","type":"post","link":"https:\/\/onlineprinting.com.au\/blog\/what-custom-magazines-do-for-your-business\/","title":{"rendered":"What Custom Magazines Do For Your Business"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-606\" src=\"http:\/\/onlineprinting.com.au\/blog\/wp-content\/uploads\/What-Custom-Magazines-Do-For-Your-Business-1024x680.jpg\" alt=\"What Custom Magazines Do For Your Business\" width=\"652\" height=\"433\" srcset=\"https:\/\/onlineprinting.com.au\/blog\/wp-content\/uploads\/What-Custom-Magazines-Do-For-Your-Business-1024x680.jpg 1024w, https:\/\/onlineprinting.com.au\/blog\/wp-content\/uploads\/What-Custom-Magazines-Do-For-Your-Business-300x199.jpg 300w, https:\/\/onlineprinting.com.au\/blog\/wp-content\/uploads\/What-Custom-Magazines-Do-For-Your-Business.jpg 1920w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/p>\n<p><a href=\"https:\/\/onlineprinting.com.au\/category\/magazines\">Custom magazines<\/a> have been successfully used by many large brands across the globe. Unlike the traditional approach of advertising in other print media or through TV and radio, custom magazines offer streamlined content that is focused on building the company brand while appealing to customer needs and interests.<\/p>\n<p>Many small and medium businesses still shy away from the concept of marketing through custom magazines due to potential costs and insufficient know-how. However, one look at branded magazines and we can easily see the potential return on investment.<\/p>\n<p>Magazines have a distinct set of characteristics that make them so effective:<\/p>\n<ul>\n<li>Magazines are handy and portable. You can take and read them virtually anywhere with no dependence on internet capability<\/li>\n<li>Magazines have various sections that convey different messages that appeal to different audiences.<\/li>\n<li>Magazines selected by consumers are likely to be read over and over. They are kept for future reference and perusal.<\/li>\n<\/ul>\n<p>So what do these characteristics mean for your business? Having a customized magazine which is portable and speaks to your audience on a recurring basis leads to profitability, brand loyalty, and continued exposure for your business.<\/p>\n<ol>\n<li>Profitability<\/li>\n<\/ol>\n<p>Having a <a href=\"https:\/\/onlineprinting.com.au\/category\/magazines\">custom magazine printed<\/a> can be a bit daunting for many, especially with the cost involved. While it is true that it is relatively more expensive to print a custom magazine compared to flyers and brochures, consider the cost of print advertising in a mass circulated magazine \u2013 this can cost thousands, even tens of thousands of dollars, depending on the size and placement of your ad, not to mention that your ad will also be competing with other ads in the same publication. Having control over the contents of your own magazine allows you to dominate your customer\u2019s attention and call to action.<\/p>\n<p>A good 50% of readers act on the information they read, whether by visiting your website, calling or visiting your store, or even simply contemplating making a purchase. Such a high percentage means that you get more people interested about your products and services, and this, in turn, would drive sales and profits.<\/p>\n<ol start=\"2\">\n<li>Brand Trust and Loyalty<\/li>\n<\/ol>\n<p>You capture your customer\u2019s attention and trust through high quality content in your magazine. High quality content mirrors the reliability of your brand, and it underscores your ability to communicate and touch your audience, particularly if your content is aimed at your target demographic. \u00a0Consumers tend to trust what they read in magazines as long as it\u2019s well-written, well-researched, thought-provoking and engaging. The better your content, the more people will turn to your magazine as a trusted resource. The more trusted your brand, the more people will talk about and spread your ideas.<\/p>\n<ol start=\"3\">\n<li>Brand Exposure and Permanence<\/li>\n<\/ol>\n<p>People tend to recommend or pass along information they read, which results in spreading the word about your brand. More importantly, magazines are read more than once, especially magazines that are considered trusted sources. On average, readers re-examine magazines up to three times, which means that magazines are kept for future perusal.<\/p>\n<p>&nbsp;<\/p>\n<p>These benefits merely scratch the surface when it comes to benefits of custom magazines. Discover the other benefits for yourself with your own branded magazine. The professionals at <strong><a href=\"https:\/\/onlineprinting.com.au\/\">Onlineprinting.com.au<\/a> <\/strong>are ready to deliver quality custom magazines so you get the most out of your investment.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Custom magazines have been successfully used by many large brands across the globe. Unlike the traditional approach of advertising in other print media or through TV and radio, custom magazines offer streamlined content that is focused on building the company brand while appealing to customer needs and interests. Many small and medium businesses still shy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/posts\/605"}],"collection":[{"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/comments?post=605"}],"version-history":[{"count":1,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/posts\/605\/revisions"}],"predecessor-version":[{"id":607,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/posts\/605\/revisions\/607"}],"wp:attachment":[{"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/media?parent=605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/categories?post=605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/tags?post=605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}