letterhead <\/a>is both a branding and marketing opportunity. Having a well-designed letterhead can play a part in introducing your company to a potential client, and can also be used to introduce to reinforce not just your brand, but also the message on the page.<\/p>\nTo make sure that your letterhead is not under- or overdone, follow these tips from the experts:<\/p>\n
1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 BASIC INFORMATION<\/p>\n
The basics of a letterhead include your company logo and contact details. The logo will always be part of any company letterhead, but contact by details may vary, especially if your letterhead will be used specifically by a certain office or department, wherein it would be better to use that office\u2019s direct dial instead of a general number.<\/p>\n
2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 BEYOND BASICS<\/p>\n
You don\u2019t need to be limited to just the logo and contact details \u2013 that would be too boring. To make your letterhead interesting, you can include your company slogan or some product graphics. Keep your design interesting by showing something more about the company, but take care to allot at least 8 inches of negative space for messaging.<\/p>\n
3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 BRANDING<\/p>\n
As mentioned, letterheads are a form of branding, and as such, your letterhead design should reflect your brand. This is not limited to just your company logo. To make your letterhead cohesive, make sure that your font and color choice match or complement your logo.<\/p>\n
4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 SOFTWARE OPTIONS<\/p>\n
Some people may think that a word processing program would suffice in creating a letterhead. But if you want to have better control over typography\u00a0 and make your letterhead look professional, consider using software design tools like Illustrator or InDesign.<\/p>\n
5.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 DESIGN HIERARCHY<\/p>\n
Important information should be positioned prominently in your letterhead. Decide what information is critical: is it the company name, or the name of the person writing? Less important information like company address and phone numbers can be placed in a less conspicuous part of the design.<\/p>\n
6.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 LAYOUT<\/p>\n
When combining images or graphics with your logo or contact details, consider how they will look together on the page. If you decide to extend graphics or color toward the middle of the letterhead, check to make sure that it will not eat up the space for your content.<\/p>\n
7.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 SIMPLICITY<\/p>\n
Though you may opt to add images or other design elements to your letterhead, the overall design should not be so busy that it starts competing with content. Think of your letterhead as a backdrop for your message.<\/p>\n
8.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 MATCHING STATIONERY<\/p>\n
Establish a truly cohesive feel by matching your letterhead design with your envelope and other corporate stationery. This strengthens your corporate identity and shows consistency.<\/p>\n
9.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 COLOR<\/p>\n
Color is a great way to add life and interest to your design, but color should be used sparingly. Lack of color in your letterhead design will appear dull, but use too much and you distract your reader from your content.<\/p>\n
10.\u00a0\u00a0 PAPER<\/p>\n
Choice of stock or paper may seem unnecessary, but getting good quality paper for your letterhead helps tie everything together. Don\u2019t waste your design effort by printing on flimsy and cheap paper.<\/p>\n
<\/p>\n
Once\u00a0 you have your letterhead design, have it printed by the experts at Onlineprinting.com.au<\/a><\/strong> and have an impressive company letterhead that will help get your message across.<\/p>\n","protected":false},"excerpt":{"rendered":"A company letterhead is both a branding and marketing opportunity. Having a well-designed letterhead can play a part in introducing your company to a potential client, and can also be used to introduce to reinforce not just your brand, but also the message on the page. To make sure that your letterhead is not under- […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/posts\/612"}],"collection":[{"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/comments?post=612"}],"version-history":[{"count":2,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/posts\/612\/revisions"}],"predecessor-version":[{"id":616,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/posts\/612\/revisions\/616"}],"wp:attachment":[{"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/media?parent=612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/categories?post=612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/tags?post=612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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