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The progress of technology has definitely changed the way consumers react to advertisements. Through the internet, various advertising methods are now used to reach out to a wider audience. The emergence of these alternative advertising methods make people question if print marketing is obsolete.<\/p>\n
The progress of technology has definitely changed the way consumers react to advertisements. Through the internet, various advertising methods are now used to reach out to a wider audience. The emergence of these alternative advertising methods make people question if print marketing is obsolete.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,5,2],"tags":[],"_links":{"self":[{"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/posts\/90"}],"collection":[{"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":8,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/posts\/90\/revisions"}],"predecessor-version":[{"id":254,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/posts\/90\/revisions\/254"}],"wp:attachment":[{"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/media?parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/categories?post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlineprinting.com.au\/blog\/wp-json\/wp\/v2\/tags?post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nIs Print Marketing Obsolete?<\/strong>
\nThe print industry is far from being obsolete. In fact, the industry is just continuing to develop and grow alongside the progress of technology. The digital revolution paved the way for more creative methods in advertising through print media by using advanced graphics and printing solutions that was made possible through the use of computers.
\nPrint marketing only continues to be effective with the consumers, citing a 43% share from total local retail advertising, and 76% of small businesses turn to print marketing to provide a holistic print and digital communication with their customers.
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\nThe Print Marketing Advantage<\/strong>
\nPrint Marketing can give your business the edge over your competitors. Here are several reasons why print marketing continues to be an effective tool for delivering your message to your audience:
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\nCost-effective advertising<\/strong>
\nAn effective advertising campaign is not synonymous with high costs. Print marketing continues to be a dominant force in advertising. Print marketing campaigns nowadays only cost a fraction of the price compared to other advertising methods such as TV\/radio advertising, website, newspaper\/magazine ads.
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\nQR codes and NFC<\/strong>
\nAdapting print marketing to the trends in technology is what kept print marketing from going obsolete. Nowadays, QR codes and NFC (Near-Field Communications) can be integrated in print media to make it much easier for your customers to access the information that they need. QR codes can be scanned and futuristic NFCs can be tapped to your smartphones and it will provide your customers with the information that they need
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\nSocial Media<\/strong>
\nSocial Networking has evolved to be one of the most dominant forces in advertising. Social Media and Print Media makes the perfect match for advertising. Most companies now resort to using social media to reach a wider audience. While social media can advertise itself, print media serves as the offline method of advertising social media. It\u2019s quite common nowadays to see Facebook, Twitter, and LinkedIn profiles on business cards. Making two advertising powerhouses work with each other makes the campaign much more successful.
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\nPrint Marketing is not crowded<\/strong>
\nMany companies are now looking to the internet to provide their advertising needs. The competition online has turned into a cutthroat business leading customers to have a low trust rating for online marketing. Print marketing, on the other hand, is a tangible method that makes it all the more trustworthy.
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\nGreat customer response<\/strong>
\nStudies show that customers trust print media more than online advertising. As customers perceive that the quality of the advertising material reflects the quality of the product, having products marketed online gives very little reference to the quality of the product itself.
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\nAt Adpost, we integrate the advancements in technology in all aspects of the business. The graphic artists on our team utilize advanced tools to render unique, eye-catching images. Our printing technology is optimized to provide large volume prints without compromising the quality. The success of Adpost in all aspects of the business is proof that Print Marketing stands firm, and will continue to stand firm in the years to follow.<\/p>\n","protected":false},"excerpt":{"rendered":"