Posters offer a cost-effective way of getting your message out to your intended target market. A strategically placed poster can lure passersby to your business, or alert them of any upcoming promotions or new products and services. Small and medium sized businesses use posters to increase brand awareness and recognition while effectively enticing customers to take action. And since posters are relatively cheaper than other forms of advertising like print, radio, and television, the potential return on investment becomes all the more worthwhile.
Here are 5 advantages of using posters for your next marketing endeavor:
- POSTERS ARE RELATIVELY INEXPENSIVE
What are the things needed to make a poster? Basically, you would need a graphic artist or designer, a copywriter, and a printing company. There are many websites that offer free templates for posters; you can use numerous programs to create your own design as long as you follow the preferred file format of the printing company you chose. But if you would feel more confident with professionals doing the work, Onlineprinting.com.au offers professional design services at affordable prices. If you already have your artwork ready, you can have it checked AT NO COST through Onlineprinting.com.au’s Free Artwork Check, where the designers will let you know if your design’s resolution, bleed, and size are ready for printing.
Once you have your posters printed by Onlineprinting.com.au, you can hire a poster distributor, or you can do it yourself. Hanging the posters by yourself will of course save you from additional costs, but make sure to pay attention to local laws to ensure that your posters are hung where legally allowed.
- POSTERS PROMOTE ACTIVE RESPONSE
A strategically placed poster will be seen by people who are already up and about. People who see a poster while standing at a bus stop or on their way to the bank or supermarket will likely pay attention especially if the poster has a cleverly designed call to action.
- POSTERS ARE HIGHLY VISIBLE
Because posters are rather inexpensive to make, it is possible to hang multiple posters in one location. How many times have you seen a street wall lined with rows and rows of the same poster? Seeing the poster repeated multiple times creates a stronger visual impact on your potential customers. A good tip, though, would be to change the posters regularly so the effect is not lost by becoming too familiar to the surroundings.
- POSTERS CAN BE HUNG IN STRATEGIC LOCATIONS
Being mindful of local laws, posters can be hung in various places. Some of the best locations to hang posters are along busy streets, subway stations, and bus stops. These places receive a lot of foot traffic, and a good rule of thumb for displaying posters is to hang them in places frequented by many people.
- POSTERS REACH YOUR TARGET MARKET
Anybody who sees your poster becomes a potential customer, but much in the same way that a banner works, even if you reach someone who is not interested, you are not wasting any resources; the visual impact of your posters continues to work on other passersby.
Have custom posters ready for your next promotion or event. Let the highly skilled professionals at Onlineprinting.com.au help with your posters from start to finish.
