With the development of marketing strategies left and right, many businesses have gone digital and traditional marketing methods are being thrown under the bus. When it comes to newsletters, more and more businesses are opting for e-newsletters because of the low cost and ease of distribution. But if the purpose of your newsletter is to gain or retain customers, or to communicate effectively with your target audience, you may want to give print newsletters are second look.
Here are 10 compelling reasons why print newsletters are still better than e-newsletters when communicating with your audience:
- THEY GET DELIVERED
Print newsletters actually get to their destination. Compared to e-newsletters, print newsletters are not blocked by spam filters, and you don’t have to worry about connection speeds, email authentication, and imperfect webmail services.
- THEY ENCOUNTER LESS COMPETITION
Print newsletters do not have to compete with the number of emails in your inbox. Compared to the amount of physical mail versus email you get on a regular basis, it is easier to overlook the contents of your inbox than your mailbox.
- THEY DON’T GET DELETED LIKE EMAIL
Opening your inbox usually means you get bombarded with various emails from multiple sources, and who has time to spare to sort through what’s important from what isn’t? Deleting emails is a natural urge, even for e-newsletters you’ve subscribed to.
- CONSUMERS PREFER PRINT
A higher percentage of consumers prefer to get print material versus email when it comes to new products or announcements of businesses they are already dealing with. Even unsolicited mail gets this preference.
- THEY GET NOTICED
Mail immediately commands attention, with a vast majority of consumers bringing in their mail and sorting through it the day it’s delivered. Cleverly designed newsletters are also easy to spot with the right use of color, logos, and familiar business information, whereas subject lines in your inbox all look the same.
- USE UNLIMITED NUMBER OF IMAGES
Print newsletters are not constrained by bandwidth like e-newsletters. With print newsletters, you can use whatever graphics and visual styles to capture your customer’s interest and attention.
- THEY’RE EASIER TO READ
Print newsletters do not strain the eyes the way reading on a computer screen can. Your customers don’t need to scroll up or down for lengthy articles.
- THEY HAVE A HIGHER PERCEIVED VALUE
Hands down, print newsletters have higher perceived value than e-newsletters. Customers understand the time and resources invested into the newsletter that they receive in the mail.
- EMAIL ADDRESSES CHANGE
Email addresses change at a higher rate than physical addresses. You can’t track when your customer’s email can change, but with print newsletters, you can make sure the addresses you’re mailing them to are valid and up-to-date through NCOA processing.
- HIGHER PASS-ALONG RATE
Though e-newsletters can get forwarded to other people, the previous factors still come into play. Print newsletters are likely to get passed around, and not just once, especially if your content is engaging to your audience!
While print newsletters trump e-newsletters on multiple counts, email can still be used to supplement your periodic newsletters. Most companies would use both in tandem and reap the benefits of the virtues of each type. Better yet, find out what your customers prefer.
Onlineprinting.com.au can supply your newsletter printing needs so you can effectively get your message across to your current and potential customers. You’ve had your second look at print newsletters. You understand their potential; Onlineprinting.com.au can help you achieve it.
