Marketing materials come in many shapes and forms, but the two that are most often loosely interchanged are flyers and brochures. Sure, both are documents used for marketing. But that is pretty much where the similarities end. Here’s an in depth look at the difference between the two:
The Description
A flyer is a single sheet of paper, usually A4 in size. Flyers are also commonly referred to as handbills or leaflets, and are typically handed out to passersby or hung in public places like bulletin boards. Flyers can be printed on one or both sides. Typically, a flyer that’s posted on a board is printed on one side only, while flyers that get distributed are printed on both sides.
A brochure, on the other hand, though typically the same size paper, is folded into two (bi-fold) or three (tri-fold) sections, and generally has print on both sides to get the most information on the paper. Brochures are also called pamphlets.
The Design
Flyers should have that attention-grabbing factor. A bold, catchy headline that appeals to your audience is a must. Flyers should have a powerful design that commands your recipient’s attention and interest, otherwise, that flyer won’t fly.
Brochures do not need the surprise element, although the design should still be creative and appealing. Brochure design is more intensive than flyers because of the different sections that have their own margins, pictures, and text. While most small and medium businesses can get away with a self-designed flyer, businesses often employ layout artists and copywriters just for the brochure design and content.
The Message
A flyer should be able to communicate its message at first glance, hence, the importance of a catchy headline. Flyers typically use creative wording to entice the potential customer; the message is short but concise. Good flyers have a powerful closing that gets the customer to take action.
A brochure has a lot more information to offer about your business or service – it provides details of what your company is all about: your background, services you offer, benefits to your customer, and other information that your customer can refer to in the future.
The Purpose
Flyers are used to get people interested and excited in what you have to offer. They are generally used for small scale marketing, or if you have a small target area in mind. Flyers are typically used to inform potential customers of an event, a promotional offer, or new products and services.
Brochures are used to provide information to people who are already interested in your business. Interested customers often feel that need more information so they feel that they are making an informed decision before doing business with you, and brochures provide just that. Brochures are usually used in direct mail marketing campaigns as a follow up to an initial sales contact, and are also given at trade shows and after delivering a sales presentation.
In many ways, flyers and brochures work hand-in-hand in promoting your business, so it only makes sense to use both in your marketing strategy. At Onlineprinting.com.au, you can order both your custom flyers and brochures with a few easy steps. Hitting two birds with one stone – now that’s a strategy.
