Whether printing a flyer or brochure, your material should always have a fresh and stand out design to get noticed and attract potential customers. Paying attention to design trends for print allows your business to stay connected to your audience. Staying current with the trends ensures that your business is not left behind, and a carefully designed flyer or brochure can put you on a level playing field with successful marketing campaigns.
If you will be designing your own print material, consider these trends adopted by expert graphic designers from the world over:
- GRIDS,MODULES, AND SHAPES
Although these design ideas have been around for a while, there is a steady rise in the use of grids and modules in graphic design, particularly on the web. However, the same concepts are making their way to print. A long paragraph can easily bore a reader, but breaking it down into shorter paragraphs keeps the audience interested and makes the reading less of an effort. Using grids to map out design for print helps make the design balanced, and the use of modules allows the reader to jump from one module to another – perfect for shorter texts. Although modules are traditionally in block style, there has been a rising trend in using geometrical shapes instead.
- MATERIAL DESIGN
Material design is a design language typically used for web applications. It combines the use of grid-based layouts, animation, and the use of depth in design. On of the principles behind material design is to make design elements appear as if in real life, and this concept is making it to print through the use of light and shadows. This trend lends a 3-dimensional feel to what is in print.
- FLAT DESIGN
Flay design is design stripped down to the basics – simple and raw. This embodies the “less is more” approach to design, and when executed artistically, can deliver a bold and powerful message. For those who are not fans of design being too simple, Flat 2.0 combines the concept of flat and material design.
There are literally thousands of fonts to choose from, but the big trend right now is fonts that appear hand-written or scribbles, as well as the use of big, bold fonts and italics. Hand-drawn graphics are also in, especially with people getting tired of the same old stock photos.
- MODERN RETRO
Design trends from the 80s and 90s are making a comeback. Modern retro is the response to the monotony of all the advanced technology around, and this is evident in retro color schemes, pixel art, and even images of stars and galaxies which were huge back in the day.
Not all trends spell success. Before applying any of these trends into your print design, it would be wise to first consider which design/s would complement your brand and effectively communicate your marketing message. When in doubt, you can always consult the graphic design experts at OnlinePrinting.