Even though a lot of marketing and advertising are now taking place online, flyers remain one of the most common and inexpensive ways to market products and services. We see flyers everywhere: on the street, on your windshield, at your doorstep. While highly visible, flyers are also easily disposable. You don’t need your customers to hang on to your flyers forever, but you do need flyers that get your message across before they get tossed – 10 great flyers can bring you the business that hundreds of bad flyers can’t.
Why do your flyers fail to bring business? Here’s a list of things to avoid:
- Your headline displays your business name
Flyers are supposed to let your customers know what you can do for them, so the first thing they see should be about how you meet their needs. If your headline addresses what’s important to your customers, that’s the time when your business name becomes relevant.
- Listing services instead of solving problems your customers have
While it is necessary that your flyers include what services or products you provide, it is more important that you tell or show your customers how you can solve a potential or existing problem. Studies show that customers respond more to the concept of avoiding pain versus getting rewarded. Moreover, solutions you offer should set you apart from the competition.
- A passive call-to-action
Asking your customers to simply call or visit your website for more information is a passive closing. It creates no urgency and doesn’t close the deal. Entice your customers to take action right away by offering discounts or value-added products/services if they purchase by a certain date. You can also offer discounts available for a limited time only, or just for your first 20 or 30 customers. You can even push for repeat business with the incentive of free service/product on their third or fifth visit.
- Doing a one-time distribution
You’ve never seen a TV commercial shown just once. If there ever was one, you won’t even remember it, because in the world of advertising, you need to hit your customers at least three times in order for them to notice you. The same rule applies to your marketing flyers. If you are doing door-to-door distribution, try to hit those households at least three times. You can also reinforce your marketing campaign with added visibility through banners or posters in the same area.
- Distributing to the wrong area or market
Nothing is more wasteful than distributing flyers to households that can’t use your business. Proximity is a major factor in determining who should get your flyers, especially if your offer applies to in-store purchases or on-site services. Aside from proximity, it is also important that you hit the right households – for instance, offering lawn care services in an apartment building is just silly, and a reckless waste of resources.
Marketing flyers can be costly if not done right. Avoid these mistakes and get more expert tips from the print professionals at Onlineprinting.com.au and make your flyers soar!
