A company letterhead is both a branding and marketing opportunity. Having a well-designed letterhead can play a part in introducing your company to a potential client, and can also be used to introduce to reinforce not just your brand, but also the message on the page.
To make sure that your letterhead is not under- or overdone, follow these tips from the experts:
1. BASIC INFORMATION
The basics of a letterhead include your company logo and contact details. The logo will always be part of any company letterhead, but contact by details may vary, especially if your letterhead will be used specifically by a certain office or department, wherein it would be better to use that office’s direct dial instead of a general number.
2. BEYOND BASICS
You don’t need to be limited to just the logo and contact details – that would be too boring. To make your letterhead interesting, you can include your company slogan or some product graphics. Keep your design interesting by showing something more about the company, but take care to allot at least 8 inches of negative space for messaging.
As mentioned, letterheads are a form of branding, and as such, your letterhead design should reflect your brand. This is not limited to just your company logo. To make your letterhead cohesive, make sure that your font and color choice match or complement your logo.
4. SOFTWARE OPTIONS
Some people may think that a word processing program would suffice in creating a letterhead. But if you want to have better control over typography and make your letterhead look professional, consider using software design tools like Illustrator or InDesign.
5. DESIGN HIERARCHY
Important information should be positioned prominently in your letterhead. Decide what information is critical: is it the company name, or the name of the person writing? Less important information like company address and phone numbers can be placed in a less conspicuous part of the design.
When combining images or graphics with your logo or contact details, consider how they will look together on the page. If you decide to extend graphics or color toward the middle of the letterhead, check to make sure that it will not eat up the space for your content.
Though you may opt to add images or other design elements to your letterhead, the overall design should not be so busy that it starts competing with content. Think of your letterhead as a backdrop for your message.
8. MATCHING STATIONERY
Establish a truly cohesive feel by matching your letterhead design with your envelope and other corporate stationery. This strengthens your corporate identity and shows consistency.
Color is a great way to add life and interest to your design, but color should be used sparingly. Lack of color in your letterhead design will appear dull, but use too much and you distract your reader from your content.
Choice of stock or paper may seem unnecessary, but getting good quality paper for your letterhead helps tie everything together. Don’t waste your design effort by printing on flimsy and cheap paper.
Once you have your letterhead design, have it printed by the experts at Onlineprinting.com.au and have an impressive company letterhead that will help get your message across.