Effective flyers capture attention and communicate a message. However, the message usually gets lost in the attempt to put so much information in such a small piece of paper. So, how do you go about writing a flyer with the content that speaks loud and clear to your audience?
Here are a few tips to get you started:
The most prominent feature of your flyer should be your headline. You only have a few seconds to capture your audience’s attention and interest, and your headline will determine whether your flyer gets tossed or read further. Good headlines tell your potential customers what you do; effective headlines tell your customers how what you do can benefit them.
In addition to using your greatest benefit as your headline, you can list several secondary benefits in organized fashion. What else is in it for your customer? Use “You” or “Your” to make your customers feel that you are speaking directly to them. Use bullet points that enumerate what makes your product/service so great that your potential customers will choose you above the competition.
- CALL TO ACTION
Your flyer would be useless if it doesn’t drive your objective. Be clear in what you want your potential customers to do, whether it’s to order or call or visit your website or store. Make sure that you supply the necessary information near your call to action.
Every flyer should have a sense of urgency. Limited time offers or limited supplies are a great way to urge your potential customers to take advantage of what you are advertising at the soonest possible time.
Keep your message simple and direct to the point. Use only crucial elements in your flyer and organize your details using bullet points or text boxes. Too much information and you may lose your customer’s interest.
Use testimonials when applicable. Choose testimonials that support the benefits you’ve enumerated. Good testimonials lend credibility to what you are offering.
- CUSTOMER PERSPECTIVE
Put yourself in your customers’ shoes. What information will appeal and be useful to them? Make sure that you communicate using non-technical language; jargon will only confuse your customers instead of keeping them interested.
- USING THE BACK OF THE FLYER
While your most important information should be on the front of your flyer, you can use the back side to add supporting information. Adding helpful information like a pricelist, FAQs, or a map will be much appreciated. You can also print a coupon on the back.
You will likely use different fonts and font sizes on your flyer. Practice restraint in your font choices – too many assorted fonts can be distracting and confusing. Font size should be no less than 10 to be read comfortably.
Proofread your information several times. It helps to have a second or third person check your content, as any typographical errors can render your flyer useless. At the very least, errors in your flyer can distract your customer and can create a negative impression of your business.
Pair your content with a striking design and create a flyer that’s both informative and arresting. Get your flyers printed at Onlineprinting.com.au and be confident that your flyer will spread the information that will boost your business.