The objective of a poster is to capture your audience’s attention while they are on the go. As such, poster design and message should be eye-catching and engaging, and takes more than simply putting words and images together.
When designing an effective poster, there are several factors to take into careful consideration:
Before anything else, you should have a general idea where your posters will be placed. The location will determine how big or small your posters will need to be. The location will also help in selecting the colors to be used, especially if your poster will be competing with other advertisements in the area. Knowing the location helps you gauge how your poster will stand out against its surroundings.
What message are you trying to convey? Keep in mind that your audience will be on the move, and though it may be possible to have a poster that stops people in their tracks, most people will spend 10 seconds or less on your poster. With such limited time, the information on your poster should be simple, direct, and brief, with the core message being the most visible, especially from a distance. As always, your message should drive your audience to take action.
Once you’ve determined what your core message is, choose the image or graphics that will best communicate your words visually. You can have one large image, or several smaller ones. Keep in mind that your graphics will be visible to your moving audience long before they can read the text on your poster. Furthermore, it is imperative that you use high resolution images so they don’t become pixelated when printed.
Your core message should be readable from 5 feet away, and the most important part of your message should be in the largest font. The type of font you choose dictates how clearly and easily you can communicate your message, and using too many fonts can make your poster design look cluttered and confusing. The font you choose is as much a part of your visual element as your graphics.
How you put together your graphics and text determines how effective your poster will be. People will be typically drawn to the center of your poster, so you can place your core message there. On the other hand, you can place a bold image in the center and use a header and footer for your message. You can also align your messages on one side of the poster. Do not use the poster margins for your messages, as this creates a scattered look and your audience will not waste time trying to make sense of it.
Color is what will capture and hold your audience’s attention. Great graphics and a catchy headline will be useless if your poster simply blends with its surroundings. Not everything should be in bold color though; you don’t want the poster colors to take the attention away from your message.
Keep these factors in mind when designing your next marketing poster, and have the professionals at Onlineprinting.com.au evaluate your artwork at no extra charge before printing to ensure that you get the best results from your design effort.